unforgiving press. >>spencer: some countries, this hurdle might be more difficult to overcome than others. so, this might be the case in the us where the pet food scandals, the melamine scandals certainly generated very, very high attention in the press and in the media. >>reporter: the reality of the "made in china" curse isn't lost on aigo, a popular maker of usb memory sticks, mp6 players and digital cameras. as an olympics and formula one sponsor, aigo enjoys a high profile in mainland china. but its chairman accepts that to be credible, globally, the bar for chinese companies is high, and so, until aigo has a strong overseas service network, he's holding-off on expanding abroad. >>feng: many, many companies want to sell products fast, but no service! it's a disaster for brands. because only if you have good service, you can give satisfaction to the consumer.